Jon Hart Design began in Houston, Texas in 1973 as a luggage and handbag line. Don Snell, a thirty something year-old, bought an awning and tent shop and decided to manufacture products from canvas while he pursued an acting career. He wanted to make a product that did not require fasteners or clips, since he did not have any equipment. His sewing skills from costume design studies at Trinity University, combined with an extensive travel background, led him to manufacture luggage.

The name Jon Hart came from Don’s heart-shaped key chain. He liked the sound of Hart and tried it with his first name. Don Hart did not sound right, so he changed the Don to Jon and thus the name was created. It turned out to be very helpful when he started calling on stores. He could say “This is Don Snell calling from Jon Hart Design” (which increased the number of employees by 100 %!). Later the initials J and H were stylized into a heart shape and became the very familiar trademark of the company.

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